Out loud, in public

On LinkedIn

Sameer leaning out of a window cut into the moon — this is me, mid-ideasomewhere off-world

Sameer at FONTOBER 2025, the Designare font festival — top 21 — fontober ’25Designare

Sameer heads-down building a project at the Virgio hackathon — built it. won it.Virgio Hackathon

Sameer talking through an idea over his laptop at a design session — always in the roomDesign session

Sameer at MYX, the Myntra design conference — myntra design confMYX 2025

Beyond the product work

Innovation-driven,
code-curious,
always making.

I’m Sameer Kapil. By day I design products at Virgio. But the itch doesn’t stop at the day job — I write code, enter competitions, and turn up to every session where people build things from nothing.

I love the making itself. A prototype in code, a half-broken demo at 2am, a thing that didn’t exist yesterday. That’s the part I chase.

ps: if i’m quiet, i’m probably building something.

Based in Bengaluru, IN

Create Consume

Hello, I’m Sameer.

I’ll be a 1% product designer.Soon.

Innovation-first product designer.

View résumé

Case studies

All work →

Virgio in-house checkout — payment, map address pin, and add-address screens

01

Checkout, off Shopify

Migrated the most revenue-critical flow off Shopify to escape peak-load rate limits, rebuilding address and payment selection around instant feedback.

+2.68% conversionRead study

02

Amodira: Sound of the Scent

A 0→1 perfume brand for Virgio. An original song per fragrance whose layers mirror its notes — you hear the perfume before you smell it.

Brand 0→1 · VirgioRead study

03

Fair Pricing

A price-transparency widget shipped on day one that went viral, won best e-commerce feature, and became registered company IP.

500K+ users reachedRead study

04

Eco-nic Fair

Virgio’s anniversary “anti-sale”, every garment at cost. A Preview toggle let shoppers see every sale price days early. Best Brand Campaign, e4m RetailEX 2026.

50× revenue · sale daysRead study

My process isn’t a checklist.
It’s a way of thinking

Start with questions, not solutions

I slow down early to move faster later.

Design is decision-making

Every pixel exists to reduce uncertainty or effort.

Systems over screens

I think in flows, states, and long-term behavior.

Collaborative by default

Best ideas emerge when design, product, and engineering think together.

Innovation-driven,code-curious,always making.