Selected work · 2021–2025
Design that moved the numbers.
Checkout, pricing and trust flows where a single percentage point is real money. A few of them are written up in full — the rest are on their way.
- 01
Faster Checkout Through an In-House Redesign
Bringing VIRGIO’s checkout in-house after sale traffic exposed a bottleneck, with simpler address and payment decisions.
+2.68%conversionRead study - 02
Clarifying Prices for Fashion Shoppers
A bill-style price breakdown. Silver at DIGIES for a trust-building element, and company IP behind Econic Fair.
500K+organic views · customer’s postRead study - 03
Audio Experience for Fragrance Discovery
Sound of the Scent for Amodira. I led concept development and interaction design, and created eight tracks using AI to convey each perfume’s character and mood.
2ndmost interacted · after the Back buttonRead study - 04
Helping Shoppers Navigate a Cost-to-Make Sale from Discovery to Purchase
Virgio’s 2nd-anniversary “anti-sale” — every garment at its cost to make. I co-designed the campaign UI, anchored by a Preview toggle that let shoppers see every sale price days before it went live. Won Best Brand Campaign at the e4m RetailEX Awards 2026.
50×revenue · Eco-nic Fair daysRead study